Next week, Milan will celebrate Fashion Week – a global event that attracts not only industry professionals but also an enormous number of fashion enthusiasts. Indeed this is an “out of the ordinary” week during which Milan simply goes insane! Top models, outlandish clothes, questionable color combinations, and the continuous coming and going of eccentric experts and critics become ordinary in the streets of the city during this time. For some, all this might sound curious, for others, it is serious business! Here are 7 reasons why you should consider joining this colorful crowd:
1) It Is a Global Event
Established in 1958, Milan Fashion Week is undeniably an exclusive event. Together with the other three capitals of fashion – New York, London and Paris – it is part of a bigger international network of fashion industry events called “the Big Four.” During this week there are more than 170 fashion shows and launches of new collections held by the most famous fashion designers, such as Armani, Versace, Prada, and Dolce and Gabbana. All events take place in the buildings and streets of the “Quadrilatero della Moda” (Milan’s boutique district), the most luxurious and fashionable area of the city. Here is a complete list of the schedule and locations for the next Milan Fashion Week (17-22 September 2014).
2) You Can Easily Meet Celebrities
Milan’s streets will be overflowing with celebrities during Fashion Week. In addition to famous fashion designers and renowned models, it is easy to spot celebrities that are not directly related with the fashion world. What you will experience is a surreal atmosphere: a crowd of VIPs, models, actors, fashion designers, journalists, and famous artists all packed in a couple of blocks of the city. But this fantastic dream is no bed of roses! We have to warn you, that, unless you are a journalist, a blogger, or a buyer, is terribly difficult to get a seat at a fashion show. You are better off patiently waiting outside to spot your favorite A-lister and try to get a picture with him/her, or attend specific events that are held outdoors and thus open to the public.
3) You Can Dress Eccentric
Fashion is all about exaggeration and daring, especially during Milan Fashion Week. For many enthusiasts this week is a unique occasion to open their wardrobes and revive some wacky dress that they would never dare to wear on a normal day. Although it might sound surprising–critics, editors, and fashion bloggers are so sensitive to street style that they take a careful look at how people are dressed while walking around fashion shows. Also, many photographers try to capture all the must-see style on the street and later send pictures to fashion magazines. If you are planning to attend Milan Fashion Week and wear an outfit that shocks experts, you definitely have good chance to get your 15 minutes of fame!
4) You Can Eat Good Food
Italy and food is a logical combination that becomes even more special during events like Milan Fashion Week. The city has an old tradition of good food – some of the world-famous Italian dishes such as “risotto” and “cotoletta” come from here. But what made Milan the coolest city in Italy in the last decades is the “aperitivo”: a nice drink combined with tasty and creative appetizers is a must for all the Milanese at the end of their work day. During Milan Fashion Week, this tradition becomes even more stylish, as many aperitivi follow every fashion show. An unmissable event is definitely “Good Food in Good Fashion:” a 7 day tour of the best Italian aperitifs in which 7 five star hotels in the city offer a great selection of local aperitivi from 7 p.m to 9 p.m.
5) You Can Go Shopping
Admiring new collections on catwalks or looking at the flashy street style might lead you to an uncontrollable desire to shop. The good news is that all the best boutiques of the city are situated in the “Quadrilatero della Moda,” right where Milan Fashion Week is held. The most trendy shopping streets of the city such as Via Montenapoleone, Via della Spiga, Corso Venezia or Via Manzoni get ready for the occasion with late openings, parties, and giant screens showing the fashion shows live. One of the best ways not to get lost in this abundance of style and glamour is to rely on a personal shopper: someone who has a deep knowledge of the city and is able to customize an itinerary for you. We advise you to have a look at “Shopping for the Best of Milan,” Select Italy’s personal shopping service.
6) You Can Visit a Magnificent City
We all agree that Milan is the capital of fashion, but there is a lot to discover in the second most-visited city in Italy. If you wish to take a traditional tour of the city, we advise you to take a look at least at the 4 main Milan Masterpieces: the Duomo, the fifth largest Christian cathedral in the world; the Last Supper, Leonardo’s world-famous masterpiece; the Sforzesco Castle, where you can find Michelangelo’s Rondanini Pieta’; La Scala Theatre, one of the most famous theaters in the world. On the other hand, you might want to stay on topic and keep discovering the fashion-related side of the city. Select Italy offers a unique tour of the L’Atelier Sangalli: the only place in Milan where you can find a fully-functioning workshop of haute couture where handcrafted clothing with a contemporary flair are created.
7) If You Miss it You Can Go to the Next One
Milan Fashion Week happens twice a year and is always a season ahead: the Spring/Summer event is held in September/October, while the Autumn/Winter event is held in February/March. So, if you happen to miss this edition, you could always go for the next one. Many say that the September/October edition is the best to visit because of the nice weather, but don’t underestimate the February/March edition: Milan has a special charm during early spring. In addition, the two editions in 2015 will be slightly different from usual because Milan will be hosting the Universal Exposition during this year. A lot of extra events connected with the Expo theme will be held in conjunction with Milan Fashion Week.
Are you going to attend this edition or planning to go to the next one? If you have any question about Milan Fashion Week or you want to share some useful information, please leave a comment!