New York, N.Y. May 25, 2010 – Just in time for summer – and that suddenly affordable euro – Select Italy debuts its Made Easy series: three of our favorite activities combined to provide just the right introduction to the city, making for good fun at a great price in three peerless destinations: Florence, Venice and Rome. Organized with either morning or afternoon options, these packages ensure enough flexibility to make the most of a one to three-day stay.

Florence 'MADE EASY' includes reserved tickets to see Michelangelo's "David" at the Accademia Gallery, with guaranteed entrance at a set time so that you don't have to stand in line; a two-hour Bike Tour of Florence's centro storico, led by an expert English-speaking guide (plus, you stop for a free gelato in the Oltrarno artisan's neighborhood); and the whaiwhai Game Tour Book - Florence, 2054, an exciting interactive experience that The New York Times calls "a high-tech Italian touring game that is part 'Amazing Race' and part treasure hunt, with a bit of 'Da Vinci Code'-style storytelling mixed in." Using the whaiwhai book and the SMS texting feature of your cell phone, you'll enter into an enticing treasure hunt that will introduce you to the city's most secret history.

In the Rome 'MADE EASY' package you'll find the Colosseum and Forum Pass, a single ticket that gives you access to the best of ancient Rome: the Colosseum, the Roman Forum and the Palatine Hill; a pre-paid entrance ticket to 3D-Rewind, an extraordinary 30-minute adventure that will catapult you into Rome's legendary past and let you live as the Romans did over 2,000 years ago; and the whaiwhai Game Tour Book - The Ruyi, an interactive adventure that will completely change the way you discover the Eternal City.

The Venice ‘MADE EASY’ package features a Venetian classic – a private gondola ride on the Grand Canal – and the Museums of Piazza San Marco Pass, which include the Doge's Palace, the Museo Correr, Archaeological Museum and the Biblioteca Nazionale Marciana. Also included is a whaiwhai Game Tour Book – The Ruyi Venice tells of an ancient magical scepter lost with the tomb of Marco Polo. Intriguing, in-depth and cutting edge: that’s whaiwhai en”tour”tainment! And at $134.40 per person for a party of two, the package is a bona fide bargain too. When left un-negotiated in advance, the price of a gondola trip alone has been known to induce feelings of unremitting lightheadedness. But you can’t leave Venice without doing it at least once, and now? Made Easy!

How to Book the ‘Made Easy’ Packages
The easiest way to book is by visiting SelectItaly.com, where the discounted price will be calculated when placing an order based on the size of the traveling party. Simply choose your desired date and time from the drop-down menus, then the number of people. Prices are degressive; for example, the cost of Florence ‘Made Easy’ is a low $104.30 per person for a party of one in late June, and $88.34 per person then for a party of two. Rome ‘Made Easy’ for the same period is $78.92 per person for one and $62.96 per person for two people participating. For all three cities, select morning or afternoon options to taste (for Venice, early evening options too). A Milan 'Made Easy' package is in the works. For more information or to make bookings, call (800) 877-1755 or visit www.selectitaly.com.

Press contact:
Anthony Grant
Tel. (646) 379-0767
tony@selectitaly.com

About Select Italy

Based in Chicago, with branches in New York City and Shanghai and representatives in Italy, Select Italy has been a trusted ambassador of Italian travel expertise since its establishment in 1997 by Italian-born company President, Andrea Sertoli. The ultimate source for travel to Italy, Select Italy offers a wide array of superior Italian products and services, including customized itineraries, state-of-the-art tours and packages, wedding/honeymoon trips, unique culinary classes, a complete pre-departure ticketing service for museums and musical events, private guided services, yacht charters, transportation, hotel reservations, villa bookings and more. Select Italy is committed to creating the perfect vacation and maximizing enjoyment in Italy for its clients by adhering to the highest standards of professionalism. For more information call (800) 877-1755 or visit www.selectitaly.com.