Seth Zurer
Marketing Coordinator

Select Italy
328 Linden Avenue - Wilmette, IL 60091-2877
Phone: 847-853-1661; Toll-Free: 800-877-1755; Fax: 847-853-1667
www.selectitaly.com; seth@selectitaly.com

FOR IMMEDIATE RELEASE:

SELECT ITALY ANNOUNCES PARTNERSHIP WITH CHIANTI CASHMERE
ARTISANAL ITALIAN PRODUCTS AVAILABLE AT ONLINE STORE


Chicago, IL December 5, 2006 - Select Italy, the leading Italy travel expert, and Chianti Cashmere, an artisanal Italian cashmere farm, announced an exclusive online partnership today. Select Italy’s store, found at http://selectitaly.com/store.php, is the only online location where consumers can purchase the Chianti Cashmere line of quality goat’s-milk skincare products and soaps. This is an exciting partnership for both companies. Until now, Select Italy has been known primarily as a premiere source for Italian travel experiences. This new addition to their online store helps solidify Select Italy’s reputation as the ultimate source for all things Italian.

To build a portfolio of authentic, quality products for the Select Italy store, company president Andrea Sertoli used the same extensive network of Italian contacts upon which he built his travel business to find unique products that perfectly exemplify the Italian way of life. Many of these products are difficult, if not impossible, to find outside of Italy.

Chianti Cashmere is a perfect example. This small family-run farm, located just outside of Radda in Chianti, crafts exquisite cashmere fabrics as well as a luxurious line of cashmere goat’s-milk soaps and skincare products. Once sold only at the farm’s shop in Chianti and at select outlets in Italy, these all-natural soaps and skincare products are now available for purchase anywhere in the world, only through SelectItaly.com.

To celebrate this partnership, Select Italy is offering special introductory sale pricing on Chianti Cashmere products and other selected gifts, with discounts of up to 30% off normal rates.

Sertoli is optimistic about the future growth of the store. “For us, the addition of Chianti Cashmere, with its quality, originality and style, represents a natural extension of our original mission ­ to share our passion about the Italian way of life with the most discerning travelers in the world. Why should that passion for Italy disappear when our clients step off the plane at the end of their vacations? With the artisanal and hard-to-find items in our store, our clients can continue to enjoy authentic Italy even in the comfort of their own homes.”

Along with Chianti Cashmere, the Select Italy store offers a unique blend of travel essentials and a classic repertoire of Italian gifts. Online shoppers can choose from an extensive selection of Cavallini Paper products, including leather-bound travel journals, charming Italy-themed note-cards and memo-pads, and ingenious perpetual calendars. The shop also features a hand-picked set of guidebooks, convenient Italian maps, authentic souvenirs and more, all designed to bring the magic of Italy into clients’ homes. Gift certificates are also available.

For more information on the Select Italy store and all of Select Italy’s offerings, please contact Seth Zurer at 1-800-877-1755 or 1-847-853-1661 by email at seth@selectitaly.com.
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About Select Italy:
Select Italy is an award winning travel agency founded in 1997 specializing exclusively in travel to Italy. Select Italy offers a wide array of products and services, which include customized itineraries, vacation packages, museum reservations, tickets to music & cultural events, private guided services, transportation and accommodations. All of these are available for purchase online at www.selectitaly.com. Select Italy has been on the Travel +Leisure “A-list of Super Agents” for 5 years. In 2005, its website won an Ultra Web Award. In 2005 and 2006, Select Italy was nominated as a Webby Award finalist for Best Tourism Website. Company President Andrea Sertoli says, “Italy remains an unmatched destination with the warmth of its people, its heritage, its sheer physical beauty. With our specialized knowledge and inside information behind every travel plan we make, our clients enjoy everything Italy has to offer.” More information can be accessed through http://selectitaly.com/pressroom.php or by calling (800) 877-1755.