Seth Zurer
Marketing Coordinator

Select Italy
328 Linden Avenue - Wilmette, IL 60091-2877
Tel.: 847-853-1661; Fax: 847-853-1667
www.selectitaly.com; seth@selectitaly.com

FOR IMMEDIATE RELEASE:

FERRARI FREEDOM: ITALY FROM BEHIND THE WHEEL OF THE WORLD’S MOST FAMOUS SPORTS CAR

Italian Adventure Travel Takes Off With Select Italy’s New Ferrari Tours

Chicago, IL. April 6, 2006 – Travel agency and tour operator Select Italy has found a new way to let clients indulge their wild side: luxury Ferrari tours of Italy. Select Italy is the official North American partner of Turin-based Red Travel, Italy’s premiere vendor of deluxe sports-car tours. Select Italy has long been known for the depth of its knowledge of the Italian travel market, superior customer service, and its wide selection of travel services. As demand for Italian travel begins to rise, today’s travelers are looking to true Italian specialists to provide unique services that go beyond the usual destinations of Rome, Florence and Venice.

These Ferrari tours provide truly unique and amazing experiences. Custom-tailored for individuals, a small group of friends, or a business group, Select Italy’s makes these Ferrari tours to order with itineraries flexible enough to allow travelers to see and experience Italy exactly as they want. These trips can function as great incentive programs for companies looking for a unique way to motivate their employees. For example, in October 2005, a major British telecom company used a group Ferrari tour as an incentive trip for their sales staff. The tours are also gaining in popularity as luxury getaways for couples and groups of friends. Wives have booked trips for husband’s landmark birthdays; grandfathers arrange trips as a way to bond with their grandsons.

Select Italy president and owner, Andrea Sertoli says, “These trips in Ferraris are a great way for clients to reward themselves, their families and their employees with a unique and breathtaking experience, whether as a romantic getaway, a family-bonding trip, a bachelor party or an executive retreat. The Ferrari is an emblem of the best of Italian design and philosophy. We’re so happy to have the chance to let travelers to Italy taste even more of the splendor that this country has to offer.”

Driving in a fleet of the most up-to-date Ferraris you can zip through the Tuscan hills along the famed auto-race route, the Mille Miglia, or jaunt up to Maranello to visit the Ferrari museum and complex. Accommodations are in Italy’s finest five-star resort properties. Tours can last anywhere from two days to six weeks. The sky is truly the limit on these luxury tours.

For more information on Select Italy’s Ferrari Tours log onto http://www.selectitaly.com. To discuss story ideas, contact Seth Zurer at 1-800-877-1755 or by email at seth@selectitaly.com.
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Select Italy is an award winning travel agency specializing in Italy. Select Italy offers a wide array of products and services, which include customized itineraries, museum reservations, tickets to music & cultural events, private guided services, transportation and accommodations. All of these are available for purchase online at www.selectitaly.com. Select Italy has been on the Travel +Leisure “A-list of Super Agents” for 4 years, and in 2005 its website won an Ultra Web Award and was also nominated as a Webby Award finalist. Founded in 1997, company President Andrea Sertoli said, “Italy remains an unmatched destination with the warmth of its people, its heritage, its sheer physical beauty. With our specialized knowledge and inside information behind every travel plan we make, our clients enjoy everything Italy has to offer.” More information can be accessed through http://selectitaly.com/pressroom.php or by calling (800) 877-1755.